Finding and Building Your Brand
– Musings of Dr. Jamie C. Hsu, 2.11.2018
What is your brand? It is how others see, hear, read, and feel about you. How do you discover and define your brand? It is simple. Just ask your family, colleagues, and friends to use some positive adjectives to describe you. Or if you dare, also ask them to use some negative adjectives to describe you. If you ask enough people, then the most used adjectives will be your public brand.
For example, your coworkers may say you are the most dependable and open-minded team member, or they may say you are aloof and careless. Your family may say you are caring and dedicated, or they may say you are impatient, stubborn, or hot-tempered.
Whether you like it or not, that is your brand and the public you. You may have a totally different view of yourself, but perception is reality. People will treat you the way they think you are. Your job seeking and career moves are influenced greatly by your brand and how well that brand matches the job requirements and attributes.
A personal brand takes a long time to establish and is based on many interactions. You can’t just declare what kind of person you are, how you work, or what motivates you. People around you will recognize your true brand, sooner or later.
Please find an opportunity to give a group of your friends some pen and paper — ask each person to write one positive and one negative adjective to describe you. This definitely will be an eye-opener and an enlightening moment for you. This could help you to identify opportunities for improvements and to find the right career moves.
Are you ready to take this enlightening journey to find the private you and the public you, and make both better? Best wishes.
建立你自己個人的品牌
-作者 許俊宸博士
-中譯 薛乃綺
如何找到你自己的品牌？很簡單。只要問你的家人、同事和朋友，請他們用積極面向的字句來形容你。又或者你心臟夠強，也可以請他們用負面的字句來形容你。若是你問了夠多的人，那最多人用的形容字句就是你在他們眼中所建立的品牌。
比如說，你的同事可能會說你是最可靠和心胸開放的團隊夥伴；又或者他們會認為你是冷漠而且粗心大意的。你的家人們也許會說你是關心而且願意奉獻給家庭的人；又或者他們認為你是沒耐心、固執、壞脾氣的。
不論喜歡還是不喜歡，那就是代表你的招牌、在公眾場合的自己。你也許對自己有完全不同的看法，但他人的感受是現實的。別人會以他們認為的方式來對待你。你在求職以及職務的變動會深受你個人形象的影響、而這樣的形象也會跟職務需求以及工作態度有所關連。
個人品牌需要花很長時間以及許多的互動來建立。你不能只聲明你是一個什麼樣的人、你是如何工作的、有什麼會激勵你。周遭的人遲早都會辨識出你這個人的形象。
請找個機會，給你的朋友們一些紙、然後請他們每個人寫一個正面、一個負面的詞句來形容你。這對你來說，絕對會是個令人大開眼界和啟發的時刻。這可以幫您趁此機會自我改善，並且找到對的職涯道路。
你是否已經準備好踏上這個深具啟發性的旅途，去找出私底下的你、在公眾眼中的你，並且讓不管是哪一個你，都能變得更好？ 祝福給各位！
